Every direct-to-fan retail and marketing platform is different – although some are more similar than others. When it’s time to consider the direct-to-fan strategy for your music release, it’s easy to get confused about which platform to use. How do you know which is the best fit?

First published in 2014 and revised, updated and expanded in January 2018, this report provides the definitive and comprehensive comparison of 15 leading direct-to-fan marketing and retail platforms.


  • How much commission does the platform take?
  • Are there template stores available?
  • Can I manage my mailing list and send emails?
  • Will customer support be taken care of?
  • Who offers print-on-demand merchandise?
Don' t see your platform? Let us know.